Premium jewellery: not for everyone, but worth it

Premium jewellery: not for everyone, but worth it

In any industry, there is a division into mass products and premium products that are “not for everyone.” jewellery manufacturers also orientate their products in the same way.

Unlike popular mass-market jewellery, where once a piece is replicated as long as there is demand, premium jewellery is a triumph of individuality, high design and impeccable quality. Such works are usually attributed to the sphere of “jewellery art” – in contrast to the mass market, which often operates with the concept of “products”.

Premium jewellery: not only the price

However, a “golden ring with a large diamond” is not always a premium piece of jewellery. Real products of this segment are impossible without the bright creativity of the designer, honed by years of skill of the jeweler, the use of complex techniques, and of course – without precious metals and expensive stones.

The cost of premium jewellery, as a rule, starts from 5-7 thousand dollars, and some of them can be purchased not only as jewellery, but also for collection purposes.

A very special group of premium items is made up of luxury jewellery – “aerobatics” of jewellery art, whose representatives do not leave the catalogs of the largest auction houses Christie’s and Sotheby’s. The price for them starts from 80-100 thousand dollars. As a rule, these are exclusive copies, the names of the authors of which have already gone down in history (Harry Winston, JAR, Chaumet and others). 

But back to our main theme – premium jewellery. Unlike mass-market products, the premium jewellery segment is aimed at the middle class, if defined by world standards. Buyers of premium jewellery are interested in exceptional products that reflect their taste and personality. Of course, the individuality of the jewellery creator is also always present in branded products.

Go to DVM Timeless page to create a piece with stones up to 10 carats (or even more). Send us the design you prefer and our jewelers will create a jewel that is created uniquely for you.

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